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We start by thoroughly understanding our clients’ business and the environment they operate in, analyzing business strengths and weaknesses and environment’s opportunities and threats to identify opportunities for solidifying the business position and securing sustainable growth.

 

During this journey, we carry out needed research to fill the information gaps to ensure our clients take well-informed decisions.

 

Insight 2 Delight consultants utilize the latest proven techniques and tools and best practice methodologies to deliver the highest quality information and most actionable insights for each research project.

 

Insight 2 Delight consultants constantly keep abreast of the latest breakthroughs and best practice methodologies in the market research and competitive intelligence field via linking with market research authority bodies around the globe.  Examples of associations Insight 2 Delight consultants are members of include:

 

The Marketing Research and Intelligence Association (MRIA), Canada mria
The World Association for Market, Social and Opinion Research (ESOMAR) mria
The Market Research Society (MRS) mria