At Insight 2 Delight, we support our clients formulate sound business strategies that result in sustainable growth. Our clients enjoy the support of a large multi-national research and consulting department resources without the large overheads.
Our area of expertise cover:
- Business performance assessment
- Industry analysis
- Competitive intelligence and profiling
- Brand health checks and tracking
- Exploring opportunities for new product development and innovation
- Supporting expansion into new territories or diversification
Our core expertise lies in the Consumer Packaged Goods industry and spans to cover financial services, hospitality, automotive and telecom.
Most frequently carried out research projects include:
- Brand positioning
- Brand health / ad tracking
- Attitudes and usage
- Segmentation studies
- Concept and product testing
- Pre and post communication support and assessment
- Pricing
- Macro and micro-environment scans and assessments
- Industry research
- Competitive intelligence and profiling
- Organizational and employee engagement
- Customer experience research
- Research supporting different stages of new product development and innovation